Who We Are.
We are marketing professionals who want our work to have a positive impact on the world. We have a diverse creative background and years of strategic thinking. If you want your life’s work to make a difference in the world, we would like to meet you. Would you like to meet us?
Peter Olsen
Professional Background
Peter Leif Olsen has been a marketing professional for over 25 years. Peter has been the creative lead in numerous marketing campaigns for everything from package goods to hotels & resorts.
Peter started his career in New York City working at McCann Erickson on Coca-Cola, AT&T and others, and at Saatchi & Saatchi on Tide Detergent and other P&G brands. In 1992 Olsen moved to Orlando, Florida where he joined the largest hospitality marketing firm in the country, Y-Partnership, where he eventually became Chief Creative Officer. During this time he created award wining campaigns for Mexico tourism, The Breakers Palm Beach, St. Maarten Tourist Bureau, and many other resorts and destinations across the country.
Peter has served as Communications Director for Clean the World from June 2009-July 2010 and garnered national attention for the charity in broadcast, print and on the web. He has developed the marketing efforts for all the major initiatives at Clean The World and has created and maintained the overall communication strategy and practice.
Peter has experience in concept development, marketing strategy, brand development, print and broadcast production, and has managed multiple teams of creative professionals.
Love
Peter loves children's charities. "The best part of working for Clean the World was knowing that we had a positive impact on the lives of Children."
Function
Peter is the main strategist for Better World Branding. He is involved in every step of the process for each of our clients.
Erika Amlund
Professional Background
Erika is the lead designer at Better World Branding. Erika has over 20 years experience in design and marketing. She has worked for Central Florida's top ad agencies, printing companies and design firms since 1988. She developed complete brand programs for the Kessler Collection, and Arnold Palmer's Children's Hospital. Erika has designed promotional pieces for numerous clients including Florida Hospital, University of Central Florida, Darden Restaurants and the Zora Neale Hurston Foundation. Her specialty is logo design. She also has a talent for Spatial design and is a master at developing branded and distinctive color paletts. Erika is a graduate of The Art Institute of Fort Lauderdale.
Function
Erika is the lead designer at Better World Branding. She supervises all design work and is personally involved in all visual expressions of CSR communication programs.
Love
Erika likes to donate her design skills to help non-profits and enjoys assisting women-owned and operated businesses. Among the many projects she has worked on, she created the invitations for the Red Soiree, benefitting Ronald McDonald House.